Chapter 17: Mastering E-Mail Marketing

"Every single level of your e-business is tied to the foundation. And that foundation is e-mail marketing."

With the growing popularity of the Internet more and more people are communicating via email. This fast and efficient method of communication is perhaps the preferred method of online communication at the present with thousands upon thousands of emails being sent each day. The many uses of email are what make it so appealing and so versatile.

In Chapter 17 of Success Secrets Of The Online Marketing Superstars By Mitch Meyerson,Jimmy D. Brown goes into depth how e-mail marketing can help your e-business. From his method of targeted sublists to aid with e-mail marketing, Brown explains how it can all help your e-business grow, be nurtured, and gain profit. E-mail marketing should be more than a letter, but a sublist with useful information that range from announcements to even a daily joke list. The possibilities are endless, and you results are too!

Chapter 10: Building Your Website Using Video, Audio & Web Conferencing

"Technology will continue to be the central platform for building businesses."

Audio, video, and web conferencing is a great cost effective tool that can benefit your company whether it be big or small. It's a highly effective way to communicate with consumers versus older one dimensional marketing methodologies. It's a great solution that brings people together from multiple locations to share information in an interactive environment with other users over the Internet. From multi-million dollar corporations to home offices, taking advantage of video, audio, and web conferencing increases productivity by having decision makers all present in a single setting to discuss budgets, logos, campaigns, and other strategic topics. Studies show that creating a multimedia presence with your customers brings a feeling of unity and people are able to meet face-to-face without ever leaving their home or offices. With this method you can cut costs benefiting to the growth of your company, new or old-- big or small!

Chapted 9: How to Automate Your Online Marketing

In Chapter Nine of Success Secrets Of The Online Marketing Superstars By Mitch Meyerson, we learn about automation, and what it can do for your online business. What exactly is automation? Well, it is an extremely helpful tool for industries that controls the logic and process methodology throughout a company where you and your workers can save a great deal of time. So who does the work you ask? Automation systems! Automated instruments can run continuously allowing your business to save money, and your time.

"What would you do with more free time and less hassles? You could focus on other areas to grow your business, travel, or make more family time..."

Cost reduction is also an advantage to using an automated solution for your business. This means less workers to hire, and less money spent on them. Automation is easy to run, work continuously, and leaves a happy customer. Once you grow your customer database and establish customer relationships, automation might be just what you need to make your online business grow!

Chapter 8: Traffic Conversion Secrets

"Principles last forever."

Chapter 8 in our book "Success Secrets of the Online Marketing Superstars" By Mitch Meyerson we learn about Traffic Conversion Secrets. Meyerson explains to make a site soar, you must apply principal-centered tactics to increase visitor values. Meyerson stresses the importance of value and principles in order to achieve success with any online business.

Meyerson shares his secrets for 5 important web conversion drivers, that all end in "-ing." They are, in no particular order: Baiting, Bundling, Recycling, Gifting, Engaging.

When all five are used along with principles (instead of tactics,) your customers will be psychologically triggered and opt for more information. But we must remember that sometimes not all drivers work, so it's important to change it up and keep up with what works, and what doesn't.

My Grade so Far at Midterm

For my in class web marketing midterm I had to post six blog entries regarding the movie obsession website. We had from almost the beginning of the class till the end to write and publish these blog articles online. If I had to give myself an evaluation for the class or a grade I think I would give myself an “A”. I know that I put my best foot forward these first several weeks considering how tough this class really is. There are some places that I could improve on, like writing end of class discussions and mid-term blog post. I have a hard time getting my thoughts typed out, but I’m plan on improving these next couple of weeks to come.

SinCityFlicks Project

For web marketing class we have to re-create http://lasvegasmovieinsider.com/ , we can’t use the same name because we don’t want to draw more traffic than the site already gets. Which from previous projects it has. The website is due towards the end of our quarter, so I have little time to build it. I have already bought a domain name http://SinCityFlicks.com/ , My expectation for this site is that it will be far much greater than my previous class project http://vampfansite.com/ .

Youtube project

The youtube account I created for the movie obsession website is http://youtube.com/vampfansite/ and my professional youtube account is http://youtube.com/montoyamedia/ . The plan for these accounts was to increase visitors to the main website http://VampFanSite.com/ , One they got there the plan was to create a relationship by gaining their email address. Marlon Sanders a brilliant dynamic e-marketer once said “Whatever they’re buying, you’re selling” In other words, your job is to not take a product and ram it down people’s throats. Your job, and sometimes a challenge, is to find out what people want to buy.