"It's going to sound unusual, but the best way to write a great sales letter is to read a lot of sales letters by others who promote via direct mail or on the web.... if it makes you want to buy the product, it's a winner!"
In Chapter 5 of "Success Secrets of Online Marketing Superstars," Yanik Silver, a leading expert in money making websites compares writing copy on a website to a sales letter. After getting your site up and running, Silver suggests a highly effective 12-step plan that ensures web success. The plan starts with a powerful headline to excite your visitors and keep them interested. Other steps include the use of testimonials that illustrates results with your product, comparing your product to others to build value, and step by step instructions that will let the reader know what to do next... in other words, finalizing your sale.
So the next time you're writing copy for your next website, incorporate these into your site for maximum effectiveness and results!
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